Run a Useful Champion Check-In
A status call can become a ritual in which the seller asks for updates and the champion has none.
Articles
Know When a Champion-Led Deal Is No Longer Active
A quiet deal can consume weeks of follow-up because nobody wants to admit that enthusiasm did not become a project.
What to Do When Your Champion Changes Roles
A champion's departure can remove context and momentum in one day.
Ask for Executive Involvement at the Right Moment
An executive introduction can help when a decision needs authority.
A New Stakeholder Enters Late in the Deal
A late addition can reset an evaluation you thought was nearly done.
Help a Champion Build an Internal Case
A champion should not have to turn your sales deck into a credible internal proposal.
Multithread a Deal Without Going Around Your Champion
Bringing other stakeholders into a deal can reduce single-contact risk.
Diagnose an Internal Delay Without Pressuring the Buyer
A champion says the team needs more time.
Is Your Contact Really a Champion?
A friendly contact can be invaluable without having the influence or willingness to drive a purchase.
When Your Champion Goes Quiet
The person who advocated for your product has stopped replying.